Alevtyna Makovska is an art director and designer specializing in building brands. Her work spans brand research and strategy, the crafting of cohesive brand identities, and the design of print and digital applications at every brand touchpoint. She collaborates closely with clients to understand their goals and infuses their brands with life, character, and spirit.
Defining the 'why' that drives your brand and the 'how' that determines your plan. Once we know what you stand for, then we can create the world you stand in.
• Market Trends Research
• Audience Profiling
• Brand Personality
• Competitive Analysis
• Brand Positioning
• Creative direction
Developing a cohesive brand identity system that incorporates the key creative blocks all brands need, from logo and color palette to bespoke typography and imagery.
• Logo Design
• Brand Fonts
• Visual Identity System
• Brand Colors
• Graphics & Visuals
• Brand Guideline
Bringing a brand to life through print and digital applications, fostering deeper recognition and connection with the audience at every touchpoint.
• Brand Collateral
• Promo Materials
• Social Media Design
• Marketing Materials
• Packaging design
• UX/UI, Digital Products
Ongoing monthly design support across all channels, ensuring your brand stays polished and professional while you focus on growing your business.
Driven by sincere curiosity and a dedication to grasping the nuances of your business and product, my aim is to uncover your company's strengths and craft a visual identity that captures the essence of your brand.
My design approach focuses on creating minimalist and vivid solutions, ensuring that your brand remains relevant over time, standing strong in a competitive market and fostering a deep connection with your audience.
Let's create
your brand!
To begin, our primary focus will be to delve deeper into your business. This initial phase is all about researching and understanding the fundamental essence of your brand, encompassing its history, current standing, and future aspirations.
Having gathered all the necessary information, I'll dive into research, analyze the findings, and uncover key insights that highlight the strong points of your brand, mapping out the concepts of the visual direction to take.
Guided by the defined visual strategy, I will craft a cohesive visual identity that captures the core essence of your brand. From logo and typography to color palette and graphic styles, all harmonized in a cohesive visual system to ensure its distinctive presence in the market.
After finalizing the brand identity, I will create specific print and digital brand applications for every touchpoint you need. These materials will serve as visual ambassadors for your brand, playing a vital role in cultivating brand awareness.
As a final step, I will create a brand guideline that explains how to use your visual identity correctly. This will help you ensure long-term brand consistency and effectively manage your brand identity as it evolves.
Now your brand is ready for a new chapter. It's time to enter the market with a refreshed visual identity that truly represents your brand. I'll be here to support your journey by providing design curation and assistance for new brand challenges and tasks.