Caps

(  Branding  )

Brand identity for the business school that provides education in civil and political fields.

Brand identity design business card

(  Challenge  )

Caps was created with the aim of bringing the most successful management practices, reforms, transformations, and upcoming global trends to the professional development of Ukrainian professionals from various fields. The school’s programs are built on the principle “from professionals and for professionals”, and by following this principle helps each student grow. The challenge was to disrupt the current formulaic box-ticking approaches to recruitment and training and implement a more strategic and holistic approach in tune with the real values and needs of the organisation.

Brand Identity Designer portfolio: logo and branding for business
caps business card
Brand identity design folder caps
Brand Identity Designer portfolio: logo and branding for business

(  Strategy  )

The new positioning is defined by the phrase: “Striving for greatness”, which reinforces the school’s commitment to fostering personal and professional development and achievement of its students. The strategy focused on the need to devise a progressive yet reliable design for the brand that would increase recognition, motivation, and trust among students, faculty, and staff.

caps t-shirt design
Brand Identity Designer portfolio: logo and branding for business
Brand Identity Designer portfolio: logo and branding for business
Brand Identity Designer portfolio: logo and branding for business
caps logo design
Brand Identity Designer portfolio: logo and branding for business
Brand Identity Designer portfolio: logo and branding for business

(  Design  )

The new identity reflects the spirit of the brand’s evolution, utilizing letter shapes of varying weights to create a dynamic visual that conveys a sense of growth, progress, and movement. The black and white color scheme and minimal typography create a timeless, professional look that is compatible with all branded materials and conveys a modern feel.

caps billboard design
caps cups design
Brand identity design caps text on the wall
caps sign
caps citylight design
caps sign
caps citylight design

(  Services  )

  Сreative Direction
  Logo & Brand Identity

 Brand Collateral
  Promo Materials

  Marketing Materials
  Brand Guideline

Next project

Happy zone

(  Branding  )

happy zone brand identity design
Brand identity designer near me
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