( Challenge )
Building a brand for a development company that provides custom software solutions for mobile and web products. The firm needed new visual language that would define their own distinctive brand voice and represent their vision and their ambitions. With their new identity, Iqonic wanted to set themselves apart from other companies by highlighting their strengths as a clever, agile, and productive company.
( Strategy )
The aim was to portray Iqonic’s cutting edge vision and purpose: “We bring your tech data alive.” The new brand identity visualizes their approach in making complex data simple and understandable. Expressions of the brand follow their vision in streamlined and minimalist ethos.
( Design )
The logo is built of lines, dots, and circles which suggests the agile and constructive nature of the brand. Outside the logo, the elements are used to create simple abstract graphics and patterns that adapt to every given format and also extends to other branding material. The branding uses a singular color, a vibrant and optimistic blue, that sets Iqonic apart from other brands in the same field and brings data and information to life.
( Result )
The new visual language is clean and uncluttered and resonates with clients as well as with developers.
