( Challenge )
New branding for a company that provides photo booth services, equipment, and accessories for events. With a simple no-nonsense approach, Rmmbr communicates like real people as they engage with their audience. The task was to create a brand that would feel friendly and human to convey to their consumers the passion and joy that the company puts into their product.
( Strategy )
The visual strategy focuses on values such as honesty, fun, and friendliness. This concept creates a full colorful client-facing brand with great character and warmth. It includes a bright color palette, simple patterns and inspirational quotes that conveys upbeat energy and spontaneity of the new brand.
( Design )
The unique nature of the double “mm” in the logo demonstrates the idea of connection between people and their shared memories. Combined with a strong color palette consisting of pink and blue, the identity is accompanied by playful patterns that serve as the backdrop to a confident visual language. To enhance the tone of the message of the text, punctuation marks in the sentences are highlighted with the main color of the brand. Using clean type, fun phrases, and a bright color palette gives the brand a human and fun feel.
( Result )
The positive, attention-grabbing new brand identity plays off a joyful attitude and accurately reflects the brand as a space where you have fun and create warm memories with friends.
