( Challenge )
With Alight, stars from all over the world get the attention of viewers. In 12 years, they have organized more than 10 000 events, concerts, and TV broadcasts. Alight needed branding that would clearly communicate their commitment to one-on-one relationships with clients and fundamental involvement in projects, as well as define their own distinctive brand voice.
( Strategy )
The visual strategy was to create a bold, colorful, and dynamic identity to make Alight stand out in the B2B entertainment space and showcase their new big idea of the brand — Light up the stars!
( Design )
Alight's new dynamic visual identity utilizes nine distinct patterns and a vibrant color palette inspired by the light patterns and color gradients that the team displays during their jaw-dropping shows.
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( Result )
The flexibility of new visual system allows for unique combinations while maintaining brand consistency, fostering a memorable image that reflects Alight's energetic spirit.
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