( Challenge )
WePlay! is a member of the global esports market, a platform that has combined games, events, tournaments and media. These directions appeared in the company gradually. Along with the growth of business, it became necessary to unite the divisions with one idea, systematize directions and define their own distinctive brand voice that would establish consistency and clarity in their communications.
( Design )
The main idea for the brand’s logo was to reference the D-pad as seen on console controllers, something that is used to portray the company’s desire to move in multiple directions. Forward, backwards, left, and right: these controls have a long history in gaming and are fundamentally intertwined. The designs feature graphic patterns that harken to the logo and can be used for posters and other promotional materials.
( Communication )
The new big idea for the brand was the exclamation “Yes!”, where the “es” represents “e-sports”, and from now on, everything the brand does should lead to more people exclaiming “Yes!”. The more people that shout “Yes!” white either playing or watching games, the stronger the connection is made with the brand.
